From the category archives:

Business/Marketing

As WordPress really started to take off a few years ago, a certain WordPress theme designer came to the fore, leading the way with his popular themes.
He wasn’t the most talented developer, coder, or designer. Nor had he much experience.
Far from it.
Yet, he created several of the most popular WordPress themes, making them clean, simple, [...]

‘Rubbish’, I hear you say.
Well, you might think it’s hyperbole. But, before you run off and miss out, consider this…
FACT: There are people in the web design industry, and they need to do very little marketing. They don’t need to cold-call, print flyers, buy advertisements, or invest in PPC.
Why? Because, people go to them desperate [...]

It’s always good to look at things from a balanced perspective, and since the last post I dealt with why web designers shouldn’t host client websites, it would make sense to look at it from the clients perspective.
After all, it wouldn’t be fair to suggest that all the problems come from the client side.
So, if [...]

Offering clients an all-in-one solution can be great for business.
When re-launching my web design business, I had to evaluate whether or not I would offer to host client websites for a certain fee.
I haven’t fully made up my mind, and it’ll probably depend on client demand.
Nevertheless, I’ve come up with the following three reasons as [...]

When designing business cards, often people get carried away with how they impact themselves, rather than thinking about how they will impact prospects.
You, the designer, get all carried away with the aesthetics, and spend hours looking for inspiration and deciding on the material, etc.
It’s all wrong.
Business cards are not about making people say, ‘cool’.
Nor are [...]